Emma Alexander
Designer Golf
PAGE UNDER CONSTRUCTION
We didn't get into this business to make the same stuff as everybody else. We want to test ideas and push new boundaries. Not just to make the best products that the world has ever seen. But to make products that the world has never seen.
There is still no affordable luxury brand in golf. There are lots of design houses that have tried to extend their brands into golf lots of golf equipment manufactures replicating designer products with plastic-based alternatives.
But nobody who starts with the golfer and doesn't ask them to chose between quality, style and personality.
Authentic Invention
FROM THE GROUND UP
Embossed Finishes
The Wave Emboss Selection features a unique range of leather embossed, complementary-coloured head-covers that allow a player to mix 'n match styles and continuously re-fashion the look that they want.
Chrome Insignia
Why identify clubs with numbers or symbols that have no modern relevance? We use high quality chrome accessories to give our head-covers more style and personality.
Form, not just fashion
When traditional values embrace technological innovation this is what happens. We've created a range of vibrant new product lines that incorporate design technologies that have not been available in products like this before.
More Secure
Every David Alexander head-cover is fitted with three strategically-placed elastic straps to ensure that covers slip on easily, but don't fall off unnoticed half-way around a golf course.
More Sustainable
All David Alexander head-covers are made from high-quality nappa leather which stretches naturally to fit individual clubs. This makes them more resilient and more sustainable than PU-based alternatives.
More Protection
All David Alexander-designed head-covers incorporate a waterproofed micro-fabric interior. This helps spread moisture to aid evaporation and protect both the cover and the club.