We took a one-hundred-year-old product, redesigned it around a more global playing experience and created what we think are the finest golf club headcovers in the world.
And we're just getting started
This was never meant to be anything other than a COVID project. But what started in Singapore as a simple search for better quality golf accessories has become a mission to make people think more expansively about the home of golf.
Because for us, St. Andrews is not just where this game began. It's also where you find its soul. The essence of a sport shaped by the environment that it was conceived in.
That's what's so unique about the place. You can't have flair in this part of Fife without fortitude. You can’t have style without substance. You have to adapt your skills to the elements every day, and then learn how love doing that.
Authentic Scottish Invention
From the ground up
Authentic Scottish Invention
From the ground up
This was never meant to be anything other than a COVID project. But what started in Singapore as a simple search for better quality golf accessories has become a mission to make people think more expansively about the home of golf.
Because for us, St. Andrews is not just where this game began. It's also where you find its soul. The essence of a sport shaped by the environment that it was conceived in.
That's what's unique about the place. You can't have flair in this part of Fife without fortitude. You can’t have style without substance. You have to adapt your skills to the elements every single day, and then learn how love doing that.
We've always known this, because we were born into it and now, it’s what we’re trying to instil into every product that we make.
We want to give our customers a platform to express their style and personality in any situation. So, we have to make products that will live as long as the memories that they help to create.
Nothing then, can ever be adapted from anything. Everything has to be designed from the ground up so that it can hold its own in any environment that it might find itself in.
There can't be any compromise on this, because that would be to undermine who we are and the place that made us.
Born local but
Thinking global
We’re taking the things that made Scotland famous and wrapping them up in a dynamic new brand:
- Honest endeavour;
- Spirited invention;
- Unflappable resilience;
- Engineering excellence;
And maybe, more importantly
- Global perspective
That’s what Scotland and her people represent for us. It's what created this great game and took it global. These qualities shouldn’t be caged in a museum; they need to be brought back to the fore and handed down like they were before.