跳转到内容

购物车

您的购物车为空

From

St. Andrews

To

Singapore

And

Back Again

From

St. Andrews

The David Alexander story started in Fife, Scotland. About a four-iron from the home of golf in St. Andrews. But it came to life in South-East Asia after a forlorn search for golf accessories with a lifespan more in line with the products that they purported to protect.

To

Singapore

I was in Singapore and, not for the first time, I had just pulled the cover off my golf club and watched it crumble in my hands.

That’s because the vast majority of head-covers in circulation today are a mix of PU-based, non-biodegradable leather alternatives, and highly absorbent materials that rot them from the inside.

So, the search began to try and find something a bit more robust, much more stylish and infinitely more sustainable.

But pickings were slim.  The third-party head-cover market was awash with novelty offerings and cheap replacements most of which looked like they’d disintegrate at the first sign of humidity. 

The whole market in fact, seemed to have been designed for western men and adapted to everyone else (particularly women). So, I decided to fix that.

And

Back again

I started cutting and sewing, tearing and testing. I took the product, the market and the supply chain apart to try and figure out how to make the best possible version of this product.

Then I began experimenting with new technologies (such as UV printing and laser etching) and borrowing other time-honoured techniques from related industries (i.e. metal-wear and embossing) with only really one objective in mind: to bring the golf bag to life.

And here we now are. We’ve moved from the back bedroom in Sentosa to a workshop back in Fife. Taken a one-hundred-year-old product, redesigned it from the ground up and made what we now think are the finest golf club head-covers in the world.

And

We're just getting started

We’re a long way past my search for more quality and style; they’re a given now. We’ve created a dynamic new company focused on the design and development of a range of vibrant new affordable luxury accessories.

We see the head-cover as a design platform that nobody has really taken advantage of before. And we want to use that to start to develop of a range of products that enabled people to express their personality in a way that they have never been able to do.

And we have a very unique perspective on how we’re going to go about that.

Born Local

Thinking Global

We’re building a company that does more than just exploit a niche. We’re developing accessories that people have already fallen in love with. Products that are designed for, not adapted to our markets.

The inspiration for which doesn’t just come from a love of a game. It’s grounded in something much more central. We were all born into this game. We understand it’s heart and we’ve seen its soul. We may have a very global outlook as a company, but we are grounded by the people who play it and places it’s played.

That’s what makes us authentic and that’s what will keep us fresh.

now you're covered

David ALexander Golf Blue Logo

More Sustainability

We are already in conversion with a number of research facilities to develop more sustainable materials and incorporate them into the design and production process.

More Technology

The access our company has created to high-end design technology is enabling us to test new product concepts. (i.e. laser etching, 3D printing).

David ALexander Golf Blue Logo

More Collaboration

We are already experimenting with Artificial Intelligence technologies to enable the creation of unique design and marketing concepts that will take product development to another level.