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Innovation Studio
We didn't get into this business to sell the same products as everybody else. We got into it to test ideas and push boundaries. Not just to make the best products that the world has ever seen, but to make products that the world has never seen.
Latest Developments
We're currently testing a number of new technologies that we're hoping to incorporate into new product designs in the not-to-distant future.
3D Printing
We're been experimenting with flexible UV ink to create a unique 3D feel for our products. Watch this space, because if this tests well, these products will transform lots of markets.
LASER ETCHING
We've been working with laser etching technologies to create unique side designs on leather. This isn't possible on man-made materials, because lasers effectively burn subtle, but striking designs on the surface of the leather. But these images are permanent and won't degrade over time.
Existing Innovations
We've already incorporated a number of key player-focused features into our products.
Magnetic Personalisation
Most driver and fairway head-covers incorporate an external magnet so that players can attach their cover to another metal object when they are playing a shot. This can also be personalised with the golfer's initials or club or company logo at source and with no minimum order requirement.
Digital Detail
Our Team Europe head-covers feature a European grunge-style flag that has been digitally embedded across the entire cover achieving a level of design detail that has never been available on products like this before.
Chrome Insignia
Why identify clubs with numbers or symbols that have no modern relevance? We use high-quality chrome accessories to give our head-covers more style and personality.
Embossed Finishes
The Wave Emboss Selection features a unique range of leather-embossed, complementary-coloured head-covers that allow a player to mix 'n match styles and continuously re-fashion the look that they want.