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For too long, too much female-focussed golf apparel has been an interpretation of what western men think women want. We want to change that.

So, we've started developing a range of accessories more in line with the way a more discerning golfer approaches the game.

We want to create a platform for our customers to express their personality through higher quality sports accessories in a unique and stylish way.

This is our mission and our promise. Higher quality, more sustainable, much more stylish products. Designed for, never adapted to you.

OUR DNA

A new era in female-focused

Designer Sports Accessories

New

Rosa

The ROSA SELECTION features three complimentary-coloured nappa leather covers to enable golfers to continuously re-style their bag. All feature a digitally-embedded rose disgn and chrome insignia.

The Rosa Selection
White and teal green leather headcover set with chrome numbers and henna stripe design by David Alexander.

New

Henna

Cut in white nappa leather with teal green backing. These distinctive head-covers are finished with chrome club identifiers and a Henna signature strip design to set up a uniquely stylish collection.

The Henna Collection
Winter design white and grey leather golf club headcover set by David Alexander

New

Winter

Every cover in the new WINTER COLLECTION features a unique digitally-embedded design on white and cool grey nappa leather. Creating a unique style fright across the bag.

The Winter Collection

Cover Story

From St Andrews to Singapore...and back again

Form, not just Fashion

When traditional values embrace technological innovation this is what happens. We've created a range of vibrant new product lines that incorporate design technologies that have not been available in products like this before.

Close up of sea blue wave leather emboss on David Alexander hybrid headcover.
Close up of the side emboss on David Alexander wave range of leather headcovers.

Embossed Finishes

The Wave Emboss Selection features a unique range of leather embossed, complementary-coloured head-covers that allow a player to mix 'n match styles and continuously re-fashion the look that they want.

Chroms lion Scotland leather headcover by David Alexander
Chrome Shamrock on white leather headcover by David Alexander

Chrome Insignia

Why identify clubs with numbers or symbols that have no modern relevance? We use high quality chrome accessories to give our head-covers more style and personality.

European Ryder Cup team putter headcover
European Ryder Cup leather putter golf club replacement headcover. Golf gift for men /women. Designer golf accessory. Waterproof. Digital print.

Digital Detail

Say goodbye to constraining design technologies such as embroidery. The new range of Team Europe head-covers features a European grunge-style flag that has been digitally embedded across the entire cover.

More Secure

Every David Alexander head-cover is fitted with three strategically-placed elastic straps to ensure that covers slip on easily, but don't fall off unnoticed half-way around a golf course.

Chrome logo on white and teal green leather headcover by David Alexander

More Sustainable

All David Alexander head-covers are made from high-quality nappa leather which stretches naturally to fit individual clubs. This makes them more resilient and more sustainable than PU-based alternatives.

Better Protected

All David Alexander-designed head-covers incorporate a waterproofed micro-fabric interior. This helps spread moisture to aid evaporation and protect both the cover and the club.

bring your bag to life