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OUR DNA

Our story started in Fife, Scotland, about a four-iron from the home of golf in St. Andrews. But it came to life in South-East Asia after a forlorn search for better quality golf accessories.

It was never meant to be much more than a pandemic project, but we saw a gap in the market and came up with an exciting way of servicing that.

We had found lots of companies making cheap - usually PU-based - golf club head-covers and they all had the same problem: they would fall apart at the first sign of humidity. They were not very environmentally friendly either.

There were a few companies making higher quality accessories, but almost all of them were using design-limiting technologies (like embroidery) and almost nobody was designing directly for the female market.

We decided to change that.

We wanted to make better quality products that would give our customers a platform to express their style and personality in a way that they've never had before. And we knew exactly how to do this.

It was in our DNA.

St. Andrews isn’t just where the game of golf began. It is also where you’ll find its soul. The essence of a sport uniquely shaped by the environment that it was conceived in.

That’s what makes it so unique. You can't have flair here without fortitude or style without any substance. You have to be able to adapt your skills to the all the environments that you find yourself in and then learn how to love them.

And that is what we want from every one of our products. They’re never adapted from anything. Never pretending to be something that they are not. They are designed to enable individuals to express their style and personality in any situation that they choose.

There can’t ever be any compromise on this. Because that would undermine what we want, who we are and the legacy of the innovation that made this place what it is. 

David Alexander Golf and David Alexander Design are wholly-owned subsidiaries of:

DNA Golf International Limited.

Registered in the United Kingdom and Singapore.