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DNA Golf

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David Alexander Design

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DNA Golf

David Alexander Golf and Golf Boutique are subsidiaries of DNA Golf International.

From

St. Andrews to Singapore

...and back again

Our Story
white and navy blue leather golf club headcover designed by David Alexander, St. Andrews

Authentic

Scottish Invention

St. Andrews isn't just the home of golf, it's also where you find its soul. The essence of a sport inimitably shaped by the environment that it was conceived in.

Our Vision

Invention

From the ground up

We didn't get into this business to make the same stuff as everybody else. We got into it to test ideas and push new boundaries.

Our Innovation

Business Blog

Golf Portal

ONE HUNDRED YEARS IN HEAD-COVERS

ONE HUNDRED YEARS IN HEAD-COVERS

The history of the head-cover

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OUR FAVOURITE FEMALE-FIRST GOLF WEBSITES

OUR FAVOURITE FEMALE-FIRST GOLF WEBSITES

Our favourite female-first websites 

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From a hacker to a five-handica

FROM A HACKER TO A FIVE HANDICAP

  ...just by watching YouTube. How I went from a hacker to a five-handicap just by watching YouTube. Not quite, but nearly.

Read more

DAVID ALEXANDER

DESIGNER GOLF STORE

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