DNA Golf
David Alexander Design
golf.boutique
From
St. Andrews to Singapore
DNA Golf International design and manufacture a range of high-quality sports-related accessories.
Our StoryAuthentic Invention
We’re taking the things that made Scotland famous and wrapping them up in a dynamic new company: grounded authenticity; spirited invention; engineering excellence and unflappable resilience.
Our Innovation
From the ground up
That’s what created the great game of golf and took it global. These qualities shouldn’t be caged in a museum; they need to be brought back to the fore and handed down like they were before.
Find out moreDavid Alexander
Own Brand
We design, manufacture and sell a range of innovative golf accessories under the David Alexander and Emma Alexander golf brands.
DNA Golf
White Label
We also work with a number of partners to prototype product ideas and develop bespoke white label designs. To talk to us and start exploring what we could do for you.
DNA Golf
Product Innovation
But we didn't get into this business to sell the same products as everybody else. We got into it to test ideas and push boundaries. Not just to make the best products that the world has ever seen, but to make products that the world has never seen.
Golf
Business Blog
Quiet luxury. Why fashion houses are targeting the golf market
Luxury fashion’s relationship with golf has evolved from quiet sponsorships and country-club tailoring into a full-scale strategic expansion. What was once considered a conservative sport apparel n...
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End of LIV - Why Golf needs to modernise, not Americanise
The impending failure of LIV Golf should still be a wake up call for the world of golf. The game clearly needs to modernise, its just needs to think about it in a different direction.
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The female phenomena - what we can learn about golf development from Asia
Asia has become the engine room of global golf growth, and women are central to that transformation. The combination of professional success, technological innovation, changing lifestyles and cultu...
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