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Please let us know if you LIKE any of our products by clicking on the symbol next to them. We only make a limited amount of each initially and this helps us decide what to do next.
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DNA Golf

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David Alexander Design

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golf.boutique

From

St. Andrews to Singapore

DNA Golf design and manufacture a range of high-quality sports-related accessories.

David Alexander Golf and Golf Boutique are subsidiaries of DNA Golf International Ltd.

Our Story

Invention

From the ground up

We didn't get into this business to make the same stuff as everybody else. We got into it to test ideas and push new boundaries.

Our Innovation
white and navy blue leather golf club headcover designed by David Alexander, St. Andrews

Authentic Originality

From the soul

St. Andrews isn't just the home of golf, it's also where you'll find its soul. The essence of a sport uniquely shaped by the environment that it was conceived in.

Our Vision

DNA GOLF

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Golf

Business Blog

Quiet luxury. Why fashion houses are targeting the golf market

Quiet luxury. Why fashion houses are targeting the golf market

Luxury fashion’s relationship with golf has evolved from quiet sponsorships and country-club tailoring into a full-scale strategic expansion. What was once considered a conservative sport apparel n...

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End of LIV - Why Golf needs to modernise, not Americanise

End of LIV - Why Golf needs to modernise, not Americanise

The impending failure of LIV Golf should still be a wake up call for the world of golf. The game clearly needs to modernise, its just needs to think about it in a different direction.

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The female phenomena - what we can learn about golf development from Asia

The female phenomena - what we can learn about golf development from Asia

Asia has become the engine room of global golf growth, and women are central to that transformation. The combination of professional success, technological innovation, changing lifestyles and cultu...

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DAVID ALEXANDER

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