Designer Golf
Starts with the Golfer
We didn't get into this business to make the same stuff as everybody else. We want to test new ideas and push new boundaries. Not just to make the best products that the world has ever seen. But to make products that the world has never seen.
There is still no luxury brand that is really succeeding in golf. There are lots of design houses that have tried to extend their brands into the sport; and lots of golf equipment manufactures replicating designer products with plastic-based alternatives.
But nobody who starts with the golfer and doesn't ask them to choose between quality, style and personality. That's our mission and there's no compromising it.
Quiet luxury. Why fashion houses are targeting the golf market
Luxury fashion’s relationship with golf has evolved from quiet sponsorships and country-club tailoring into a full-scale strategic expansion. What was once considered a conservative sport apparel n...
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The end of LIV - Why Golf needs to modernise, not Americanise
The failure of LIV Golf should still be a wake up call for the world of golf. The game needs to modernise, but by building on golf’s traditions, not trampling all over them.
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The female phenomena - what we can learn about golf development from Asia
Asia has become the engine room of global golf growth, and women are central to that transformation. The combination of professional success, technological innovation, changing lifestyles and cultu...
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Handbags on Golf Clubs
Embossed Finishes
The Wave Emboss Selection features a unique range of leather embossed, complementary-coloured head-covers that allow a player to mix 'n match styles and continuously re-fashion the look that they want.
Chrome Insignia
Why identify clubs with numbers or symbols that have no modern relevance? We use high quality chrome accessories to give our head-covers more style and personality.
Form, not just fashion
When traditional values embrace technological innovation this is what happens. We've created a range of vibrant new product lines that incorporate design technologies that have not been available in products like this before.
More Secure
Every headcover is fitted with three strategically-placed elastic straps to ensure that covers slip on easily, but don't fall off unnoticed half-way around a golf course.
More Sustainable
All headcovers are made from high-quality nappa leather which stretches naturally to fit individual clubs. This makes them more resilient and more sustainable than PU-based alternatives.
More Protection
All headcovers incorporate a waterproofed micro-fabric interior. This helps spread moisture to aid evaporation and protect both the cover and the club.
OBseSSIOn
by Emma Alexander
In Stores Soon